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Great News For SME’s: Innovation Funding of £19M Announced

New Funding To Develop Innovative Ideas

Just in time for Christmas, Innovate UK has launched an innovation funding competition to support small and medium-sized firms to develop new and innovative ideas.

To compete for a share of the £19 million fund, projects must demonstrate significant innovation that will lead to new products, processes or services in any sector.

The Rules…

Projects must last from six months to three years and have total eligible costs of between £25,000 and £1 million. The deadline for applications is 28 February 2018.

Why Apply For Innovation Funding?

We’ve talked about the importance of innovation many times. To survive and thrive, it is vital to stay ahead of the curve – and the competition. Whilst change can be scary, companies almost always benefit financially from the successful launch of a new product, brand or service.

And once innovation is placed at the heart of a business, it permeates into a company culture and creates an entire organisation of innovative thinkers. This staves off inertia and virtually future-proofs against failure.

Need Some Help Submitting Your Application?

For us, innovation means the pursuit of opportunity. It means identifying ways in which a business can find new revenue streams or service new audiences.  It doesn’t always have to be a physical product, or even especially technical — sometimes it’s as simple as just finding a different way of working.

Our aim, like Innovate UK’s, is to make innovation accessible to everyone, not just companies with huge R&D budgets.

BEAF’s bid writer has successfully secured millions of pounds of innovation funding. If you are thinking of submitting an application, but you’re not sure where to start, then get in touch.

For further information and to apply, click here.

7 Steps to Effective Creative Brainstorming

Almost all businesses will engage in brainstorming activities at some point. However, if the process isn’t managed correctly, it can quickly turn into a huge waste of time. Often, discussions can go off on tangents, circle the same ideas, or worse yet, they can lead to disagreements.

For brainstorming to be successful, it needs to be effective and efficient. As well as focused on achieving clear goals and objectives.

When we’re brainstorming ideas with clients, we like to follow these simple steps:

1. Identify Objectives

When identifying the objectives for a brainstorming session, it is always a good idea to think about the problems you are trying to solve. You can do this by beginning with your wider business objectives and identifying priorities within this.

Are there any business constraints that you need to address? Make a note of these and list them by importance, your top priority should be the focus of the brainstorming session. Once you have identified your focus, you should begin the brainstorming session by stating the overview and goals of the brainstorming session.

Setting goals and objectives for your brainstorming sessions will help to create boundaries and keep the brainstorming session on track.

2. Set a time limit

Setting a time limit for your brainstorming sessions can be helpful because it makes everyone aware that the goals of the session need to be met within a certain timeframe. This will help to keep discussions on topic and encourage team members to maintain momentum.

How long your time frame needs to be will very much depend on the size and scope of the project. If you are working on a large project, it might be a good idea to split the brainstorming sessions by topic and spread them over several days. Or alternatively, you could split the team into groups to handle each topic in smaller teams.

3. Write Everything Down

 

When the ideas are flowing, it’s important to keep track of everything that’s said. You could do this by writing out post-it notes and spreading them out across a table or board. Or make use of a white board or flipchart in a meeting room.

Make sure that you take a note of all ideas, both good and bad. Because you never know, with a little thought, the bad ideas could potentially turn into great ideas.

When brainstorming, it can also be a good idea to make use of visual aids. Make sketches, create mood boards and get creative. You could even bring along items like building bricks, modelling clay, construction paper, etc., to aid the creative brainstorming process.

It helps to communicate ideas visually because this gives the people around you the opportunity to visualise ideas and to come up with new interpretations.

4. Be Open to the Ridiculous

Ever heard the saying that every idea is a good idea? Well, obviously this isn’t strictly true, but in order for brainstorming sessions to work, this should be the prevailing attitude. And although not every idea will be a brilliant idea, a bad idea could provide the stimulus for a great idea. This is why even the most ridiculous ideas should be encouraged, to keep the creative process going.

Being open to the ridiculous also helps to create a sense of ease within the brainstorming team. The worst thing that could happen, is for individuals to be reluctant to speak up, for fear of being ridiculed.

5. Avoid Group Think

Individuality concept, birds on a wire

 

Groupthink is the practice of thinking or making decisions as a group, resulting typically in unchallenged, poor-quality decision-making. It often occurs where a group of people conform, out of a desire for harmony. Individuals are reluctant to challenge ideas because they want to minimise conflict as much as possible.

Groupthink is disastrous in terms of brainstorming because it creates a barrier to creative thinking and honest communication, while also preventing critical evaluation of ideas. Usually, in these situations, there will be one influential leader of the group, leading the discussions. While the rest of the group nods on in agreement.

One way to minimise the impact of groupthink is to appoint a moderator to encourage critical evaluation, through positive reinforcement.

6. Get Specific

At the beginning of a brainstorming session, it is a good idea to take a scattergun approach to the ideas process. The idea is to create as many ideas as possible while exploring all avenues and possibilities.

Once you have gathered plenty of ideas and you feel like you have considered all eventualities. You then need to hone in on the best ideas from this process. Begin by eliminating the least relevant ideas until you have a shortlist of the very best.

You can then take your best ideas and begin exploring each of these in greater detail. You could do this by breaking into smaller groups, or by taking them one by one. This will help to identify the most viable suggestions from the session.

7. Share the Results

Great ideas are usually the result of a huge team effort – they are inspired, shaped and influenced by a number of groups and individuals. This is why it’s important for you to share the results of your brainstorming sessions outside the group.

This will provide an opportunity for the ideas to be developed and refined even further, until they become a fully formed innovation.

Would you like to participate in some brainstorming with some help from the professionals? Sign up for one of our Innovation Workshops and get 10% off! Call us or drop us an email with code BLOG10 in the subject line.

Is Innovation Really a Fear of Change

8 Steps to Overcome Fear of Change & Lead Innovation in the Workplace

We run a lot of innovation workshops, with a degree of success (even if we do say so ourselves).

However, one thing we have noticed is that there is a significant proportion of companies who come away fizzing with excitement and brimming with ideas and then … nothing. They sit on the ideas, time goes by and, ultimately, that’s that. Not only a waste of their time and money, but a real waste of potential.

Just last week, we met for the second time with a company who were interested in doing some work around a new product they were developing. We had a meeting with them about a year ago, followed up with a proposal and then… they completely disappeared. A couple of weeks ago, they got back in contact and are now keen to crack on with the project. So what happened in the interim? Well, one of their competitors released the exact product that they were thinking of developing and got a head start.

And, we have countless other examples of this happening.

So why the inertia? People may argue that it’s fear of failure that stops innovation, but we argue it is actually fear of change.

Our brains process our reaction to change through a process known as FIRE (Facts, Interpretations, Reactions, and Ends)This process uses our past experiences and personality traits, to interpret a fact and give it context and meaning. How you view your past experiences, combined with your personality determines your reaction to change.

Some people, around 38% of us, feel excited by change, resulting in more positive outcomes. Conversely, a larger proportion, around 62% are resistant to and dislike change.

In business, this can result in a broader culture of fear towards change and a reluctance to take risks. This can be particularly true in successful businesses where a ‘if it ain’t broke, don’t fix it’ attitude prevails. However, as our example shows, standing still is often a greater risk to success than change.

You only have to look at failed businesses like Blockbuster to see that, with inertia, comes the risk of failure.

Another reason why we fear change is because it challenges the status quo. Over time we create systems and processes we know to work efficiently. Habits are formed and it becomes hard to see things in a new way.

So how can we overcome these barriers to create an environment where innovation can thrive? This article will make a few suggestions:

Create a Climate for Change

Innovations often fail because many organisations spend too much energy resisting change. This is where following a technique, such as Dr. Kotter’s Eight-Step Model, can be helpful.

Kotter’s model was a result of a Harvard Business School study that explored the failure rate of business change. The study found that most efforts to change fail “because organisations often do not take the holistic approach required to see the change through”.

Using their findings, Dr Kotter then created an eight-step process for leading change, which we will explain in more detail here.

8 step process for leading change infographic

Step 1

Increase Urgency

Gaining momentum for change is often the key to innovation.

Managers and innovation leaders can foster a culture of innovation by having open conversations about where the organisation lies within the marketplace. The purpose of which, is to provide compelling reasons why change is vital to continued success and to highlight the risks of standing still.

Step 2

Building the Guiding Team

Once an organisation is unified on the need for change, it is then vital that organisations put the right innovation leaders in place. The right leaders should not only possess the required knowledge and skills, but also be emotionally committed to change.

The next step is to put together a team to handle the change process. It is a good idea to have a mix of people who can bring different skills and knowledge to the process. Having the right mix of skills and competencies within the guiding group is necessary to give the change process credibility.

When BEAF runs innovation workshops, we always ensure the group consists of different types of workers within the company. This ensures a wider variety of viewpoints, experiences and opinions, rather than just the single, top-down view that a management-only team typically brings.

The people within the guiding team need to have the correct leadership skills, level of authority and knowledge required to successfully convince the organisation to embrace change.

Step 3

Get the Right Vision

The guiding team must then work together to create a vision, with a clear direction and strategy for change.

Simply telling people what the changes will be is unlikely to galvanise support for innovation. In order to capture the imagination of and gain support from the workforce, the vision and strategy need to be eye-catching, relatable and easy to understand.

Step 4

Communicate for Buy-in

Innovation processes often create a lot of information and it’s important that we’re careful not to overburden individuals with this.

Instead, a better approach is to communicate key information in a captivating way. It is vital that any anxieties or concerns are listened to and that the lines of communication are always open.

Step 5

Empower Action

The purpose of empowering action is to remove barriers to change. Organisations can work towards empowering change by offering motivational rewards that recognise progress and achievements towards innovation. The idea is to create an environment where embracing change and leading innovation is actively encouraged.

In one £35m turnover business we’re currently developing a new product for, the idea came from one of their factory workers. He approached the CEO with it, and was able to drive it forward – this wouldn’t have happened in a company that doesn’t actively search for, and embrace, innovation.

Step 6

Create Short-Term Wins

In order for innovation to succeed, changes need to maintain momentum. One way to achieve this is set smaller goals that, when achieved, result in a motivated culture, with a sense of optimism.

Furthermore, creating short-term wins help to validate strategies, whilst also providing opportunities for recognition and quieting the voice of cynics.

Step 7

Don’t Let Up

Step 7 is about maintaining momentum over the longer term and building on earlier changes. It’s about maintaining a culture that embraces change through determination and persistence.

Ongoing progress reporting can be useful throughout this stage, by highlighting achieved milestones and keeping a focus on future plans and projections.

Step 8

Make it Stick

This step is about reinforcing a change culture through recruitment and promotion. It’s about communicating the value of being receptive to change through the promotion and advancement of people who demonstrate adaptability and innovative qualities.

Why not jump start your culture of change with a BEAF innovation workshop? Click here to sign up for a free consultation and get 10% off any future workshops. 

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Hiring: Social Media & Marketing Executive (Update: We Hired!)

Update 15-June 2017: We hired!

We are very pleased to announce that we’ve found an extremely qualified social media manager called Kerry, who will be joining the BEAF team imminently!

Look out for a proper introduction soon.

BEAF Is Hiring!

We currently have an exciting opportunity for a social media & marketing executive/manager, to look after our internal social media platforms as well as assist with any required marketing activity.

Ideally you have some marketing experience and a real passion for social media – any copywriting/blogging experience would be a HUGE plus.

You will be accountable for the day-to-day management of BEAF’s social media activity across various platforms which you will ensure are planned and executed effectively.

A brief overview of your responsibilities:

  • Tactically plan and implement social media campaigns to achieve strategic marketing aims and objectives.
  • Coordinate the research, writing and editing of social media content for all platforms.
  • Use analytics tools to monitor performance and make recommendations for improvement.
  • Measure the impact of social media on the overall marketing effort.
  • Monitor industry trends and activity in digital marketing in order to identify best practice and make recommendations to the business and introducing new and innovative solutions where appropriate.
  • Take photographs and video to support social media campaigns and arrange photo shoots as required.
  • Curate, write content (where applicable) and send of the BEAF monthly newsletter

Currently we think this would be a part-time position (approx. 2 days in the week), but we believe there is scope for this to grow into a full-time position.

We offer flexible hours and the option to be home-based if desired.

Freelancers/contractors welcome!

Interested? Get in touch by emailing nik@beaf.com with a copy of your CV.

 

Low-key innovations: Ohoo Edible Water
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Less Is More: How These Low-Key Innovations Are Making A Difference

 

Innovation Here, Innovation There….

Innovation is a term that gets bandied about rather willy-nilly. Seemingly ever other business now has an innovation arm, or at least someone with the title Innovation Manager. Or, more worryingly, ‘Innovation Guru’ – up there with Digital Prophet or Fashion Evangelist in terms of awful business titles.

Business titles aside, it’s clear that ‘innovation’ is the buzzword du jour.

For many, innovation brings to mind huge technological game-changers, like the latest advances in AI, or self-driving cars. And it is almost always associated with sky-high R&D costs.

Low-Key Innovations

To us, innovation is a much more simple concept. It simply means creating something new, a product or service, which really adds value. It is innovation FOR and BY everyone, and does not necessarily involve huge budgets or the latest cutting-edge technology. 

To illustrate, we have compiled a list of our current favourite low-key innovations.

We say “low-key” because we know that lots of time, energy and money have gone into developing these products and we don’t want to diminish that, but simply acknowledge 
that they are not trying to re-invent the wheel. They are just incredibly useful, and quietly and efficiently doing an amazing job.

1. Sugru

Here at BEAF, we’re always slightly puzzled that this mouldable glue isn’t more of a household name. Time Magazine named listed Sugru alongside the iPad as one of the top 50 inventions of 2010 (the iPad was number 34, Sugru was number 22!). So what does it do? Well, almost anything. It can be used for fixing, making and improving stuff, will stick to almost any surface, moulds like play-dough and then cures overnight into a durable silicone rubber. Our favourite application (so far) has to be the iPad mount for the kitchen (pictured).

 

2. THINX

Not to be confused with slimming pants of a different variety, THINX is billed as ‘Period-proof underwear that keeps you dry & leakfree’ — and reviews suggest that it does exactly that. We really like that this product, much like Mooncup, offers a viable alternative to environmentally-unfriendly tampons and sanitary towels, and that the brand uses images of women of all shapes and colours. Moreover, we LOVE the idea that there is a product out there that could have real impact in Third World countries, where some women struggle to get access to even the most basic hygiene products – something that is already firmly on THINX’s radar.


3. Ooho

Water you can eat — and drink, obviously. These edible bubbles of water are geared to provide the convenience of plastic bottles, while limiting the environmental impact. It’s made out of plants and seaweed, biodegradable in 4-6 weeks (just like a piece of fruit), edible, can be flavoured and coloured, and has a shelf life of a few days. Most importantly, Ooho is cheaper than plastic and produces 5x less CO₂ and 9x less Energy vs PET.

With some issues to work out around packaging (the edible membrane means that if Ooho was to be sold in stores, it would need some kind of other external packaging, somewhat negating its “packaging free” mission), Ooho is currently only available at events. It will be interesting to see how far they can take it.

 

4. Nimuno Loops

Nimuno Loops

Random mind-blowing fact: there are 86 pieces of Lego for every person on the earth.
So, if you are going to create a new innovative product, it makes sense for it to be Lego-based. That is exactly what the founders of Nimuno Loops must have thought when they created the ‘original toy block tape’, which transforms virtually any surface into a base for the little coloured bricks. Smashing their original Indie-Go-Go target by a whopping 20109% and raising over $1.6m of funding at the time of writing, there is now even more good news for the product. Last week, leading global toy and consumer products manufacturer, ZURU™ announced the Company had signed an exclusive licensing agreement to manufacture, distribute and market Nimuno Loops. (Although we suspect heads have rolled at Lego for not thinking of it themselves!)

 

5. Lucky Iron Fish

Lucky Iron Fish

Does what it says on the tin: it’s a fish made of iron. Much like the Life Saving Dot, which claims to combat lack of iodine in Indian women through a Bindi Dot,  the (less controversial) Lucky Iron Fish was created to fight against iron deficiency, which affects nearly two billion people worldwide. One Lucky Iron Fish provides up to 90% of the recommended daily intake of iron, it’s completely safe for any age and reusable for up to five years. The fish is simply boiled in any liquid or broth-based meals and, best of all, at a price-point of $25, it’s not cost-prohibitive. In Cambodia, they have seen amazing results with clinical trials showing that regular use of the fish reduces the prevalence of anaemia by up to 46%.

Honorary mention: Doodle Track Car. It won’t save the planet, but it sure will make your kids happy (and in theory buy any beleaguered parents five minutes’ of peace…).

The lesson in all of this? Decide to be a Nimuno Loops and stay one step ahead of the LEGO’s of the world. Stop sitting on those ideas for products you’ve had in your head for years, and get them into reality.

And if you’re not sure where to start? Get in touch – we are really good at this stuff.

Pet Rock
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Innovation: Do Me A Pet Rock Please

All Innovations Great And Small

When people hear the word ‘innovation’ they tend to think of the newest iPhone or Elon Musk’s latest game-changing inventions. But innovation is both much more and much less than that. Much more, in that it does not limit itself to technological advances, but in the broadest sense means “something original and more effective” – which can be encompass almost anything.

Much less, in that even the most simple of products or services – or even a tiny difference in HOW you work – can affect great change.

Think, for instance, of the life-saving iodine Bindi dot, that has been providing much-needed doses of iodine to Indian women in a simple, yet stylish way. Or the slip-on pour spout, making cooking and baking spills a thing of the past.

Slip-on Pour Spout

A truly great innovation will leave you wondering how you didn’t think of it first, it seems so obvious in hindsight (hello Über, hello AirBnB).

Innovation So Surprising

Of course, there are some innovation successes that you’d be hard-pushed to predict.

Take for instance, the Pet Rock. Back in the 1970’s, a guy called Gary Dahl came up with the idea of selling rocks as pets. Incredibly, not only did he pursue this rather bizarre idea, it ended up being a runaway success. He sold 1.5 million pet rocks at the price of $4 each and became a very rich man.  Even more incredibly, a quick search on Amazon reveals that this product still retails, now for the bargain price of just $12.50.

Or Doggles, a company that creates eye protection designed just for dogs. Yes, goggles for dogs. Somewhat bafflingly, it has generated millions of dollars in sales.

Doggles

The moral of the story is that a) no idea is too simple –or too stupid, seemingly– and that b), there are always surprises when it comes to innovation. However, with 9 out of 10 innovations destined to fail, it pays to do your homework and ask those tough questions up front. Without proper research, you are much more likely to end up with a ‘new Coke’ than a ‘Pet Rock’.

Want to make sure your new product, brand or service becomes the 1 in 10?
We can help. Get in touch with us on email (nik@beaf.com) or call us on 01242 715 483.

Or have a look and see how we’ve helped other clients find their slip-on-pour-spout.

Mattherhorn

It’s Not As Hard As You Think!
Four Easy Steps To Idea-Generation & Innovation.

Need to get your team energised and thinking of game-changing ideas? Then, read on for our four easy steps to idea-generation and start your first tentative moves towards innovation. But first….

What is it BEAF does?

The first question I get asked. Always.

When I first founded BEAF, my idea was simply that I wanted to help businesses to bring new products to market. Now, we say, BEAF makes ideas happen.

For us, innovation means the pursuit of opportunity. It means identifying ways in which a business can find new revenue streams or service new audiences.  It doesn’t always have to be a physical product, or even especially technical — sometimes it’s as simple as just finding a different way of working. We want to make innovation accessible to everyone, not just companies with huge R&D budgets.

Who does BEAF work for?

The second question I get asked. Always.

We are lucky enough to work with some incredible companies, some small, some huge. All of them share a desire to pursue new opportunities, and to make an impact in their industry – and, crucially, stay ahead of the competition.

And if you don’t work at Facebook, or Apple but work in a grey or boring industry – even better. You have the biggest opportunity to create massive impact*.

How does BEAF generate ideas? 

Third question I get asked. Always*.

In short, we use innovation workshops.

You could contact us to deliver an ideas workshop for you, or you could hold your own. Here is a Blue Peter guide to holding your own.

 

Idea-Generation

1. Get your Ideas team together

Get a selection of your staff together (not the Board, or perhaps just one member), some juniors, managers, seniors. You will be amazed at how much insight ALL your teams have, and how many ideas they can generate.

Get pizza, Post-its, pens, pads, fruit, sweets, beers etc. Maybe hire a room at somewhere fun like a brewery (a little bit of alcohol can actually help you to generate ideas – but obviously don’t overdo it!).

2. Focus on your customers’ problems

Start with your customers’ problems. What are your customers trying to get done – how could you solve those problems quicker and more easily? Try creating some personas. Use our template if you want. (Download some customer persona templates from BEAF).

Just doing the above will start to spark off ideas, so make sure you capture them on Post-its or similar.

3. Use some idea generation techniques

Now you have identified your customers’ challenges, start to generate some ideas around solving those challenges. Maybe use some of these techniques. We personally love the use of hieroglyphics to spark some ‘not-so-obvious’ ideas.

4. Rank all the ideas

Put all the ideas you have generated on an ease-and-effect matrix, like the one below.

In a four-hour idea session, you should probably be aiming for between 50 – 100 new ideas.

The matrix will help you decide which ideas are easy to do and will generate the most impact, and which are too hard and will generate little impact.

What next?

Now you have some great ideas, you need to talk to an agency that can make those ideas happen…

As it happens, we are one of those agencies! And we’d love to hear from you. Get in touch on 01242 801 870 or email nik@beaf.com to book in a time to chat.

*Contact us if you are a cardboard box manufacturer. We’d love to work with you.

 

Head buried in sand

Businesses: Face Your Fears And Embrace Innovation

A Fear of Change

Reading Gijs van Wulfen’s excellent blog on LinkedIn recently, I was struck by the way he was able to verbalise so many of the blocks that we, as an innovation agency, face from prospective clients.

In his article, he laid out ten personal lessons with regards to businesses and their approach to innovation. The essence of these lessons is that most companies are naturally fearful and risk-averse and will avoid innovation -inherently associated with risk- at all costs.

Inertia… Leads To Failure

Businesses will choose not to invest or spend money where they can help it, or at least until they have no other option but to try something new. Take a company like Blockbuster, who sadly realised too late that they couldn’t compete with the Netflixes and LoveFilms of the world.

Blockbuster

Rather than seeing how they could better serve their customers through emerging technologies, they sat on their hands and even turned down the offer to buy Netflix for $50 million in 2000. By the time they started exploring digital options, it was too late and they filed for bankruptcy in 2010.

The moral of the story here is that by taking no risk through innovating and creating new ideas, you end up with exactly what you were trying to avoid in the first place.

Of course, Blockbuster is an extreme example of inertia. As it happens, for a lot of businesses, continual improvement beats innovation. True innovation –not the trickled-down version that companies tout which merely constitutes incremental change– IS risky and can be costly.

A Risk Worth Taking

Depending on which research you read, only 1 in 10 innovations succeed. However, 20% of breakthrough innovations can account for as much as 70% of revenue for a company. The risk is definitely worth the reward.

We would argue that the right approach (asking tough questions at the outset), combined with extensive market research, can eliminate all but very few known risk factors; and most companies will gain great advantages from TRUE innovation.

Not only do companies benefit financially from the successful launch of a new product, brand or service, but once innovation is placed at the heart of a business, it permeates into a company culture and creates an entire organisation of innovative thinkers. This staves off inertia and virtually future-proofs against failure.

As Blockbuster would concur: innovate or die.

 

Will Smith
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Myelin, Will Smith, Ronaldinho & Innovation

What The Heck Is Myelin?

So, I just finished The Talent Code by Daniel Coyle, where he writes about a substance called Myelin. For those of you who are not neurosurgeons, Myelin is like insulation for neurons. It is a fatty substance which, over time, wraps itself around the length of neurons which are most frequently used by the body. The more frequently you use a certain neural pathway, the more insulation you get, the quicker the message is sent from the brain, the quicker and better you become…cool, huh?

Myelin builds up through sharp, focused, high-quality practice. We see this in the habits of high-performing groups, many of whom build their skills through a combination of short, sharp sessions and lots of restorative rest.

Take a look at the football player Ronaldinho as a child playing Futsal, below. Futsal is a high-intensity form of 5-a-side in a small confined area.

 

Of course, Ronaldinho had passion for football in the first place, but his talent was honed through hours of practice, generating thicker coils of Myelin around his neurons, enabling him to evade defenders at close quarters with very fast feet.

When a young Ronaldinho took his talents onto the larger 11-a-side pitch, the opposition, who had grown up playing on traditional pitches at an almost sedentary pace, did not stand a chance.

Will’s Wisdom

So, Will Smith is right when he says;

Greatness is not this wonderful, esoteric, elusive, god-like feature that only the special among us will ever taste – you know, it’s something that truly exists in all of us’. 

In other words, put in the work – practice makes perfect. It starts with passion and becomes a talent once honed.

How does this apply to creativity and innovation? Well, when Einstein’s brain was examined after his death they found huge amounts of Myelin wrapped around regions of the brain responsible for incorporating and synthesising information.

If At First You Don’t Succeed…

Innovation comes from synthesising information, observing human behaviour when trying to accomplish a task (be that anything from buying an airline ticket online, to making a cup of coffee) and then linking two distant points of reference to create something new, to meet those behaviours (see Fi and Instant Hot Coffee in a cup) . The more you try to link distant things to form something new, the easier ideas and innovation seem to come.

We have loads of creative Myelin. We work with organisations to create new ideas we can turn into the brands, products and services of tomorrow. Take a look at Eden’s Paper as an example.

Got loads of ideas for your business but not enough resource to drive them to market? Then contact us!

Freitag F-abric
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Compostable Fabric