Within 10 days, Adventure Tape had met its £15K funding goal and at campaign completion was over 300% funded, with pledges from more than 1,500 backers across the world, raising a whopping £45k in Kickstarter pledges for Watts.
The product has reached millions through press coverage and has been featured by some of the world’s biggest blogs, like Yahoo, Digital Trends, NowThis, Uncrate.com and New Atlas – to name but a few.
BEAF’s role in this was to work with Watts’ marketing team to position the product, deliver the brand, create a video, design and develop a website, create the Kickstarter campaign and handle the day-to-day management of press, social platforms, Kickstarter backers, retail and distributor enquiries, and consumer engagement.
Adventure Tape is now on its way to being mass-produced, and with significant retailer interest generated, should be hitting shops sometime in 2018.
Interested in launching a product on Kickstarter but not sure where to start? We can help, just get in touch.
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