BEAF carried out consumer insight with Rapid Racking’s customer-base. We researched the pain-points the current products caused, and developed a suite of new product ideas that remedied each customer problem.
BEAF looked at the entire customer journey, from engagement right through to sale, developing solutions that allowed Rapid Racking to respond faster, deliver quicker and more relevant products to different customer audiences.
All ideas were validated with market research, that included:
- Customer interviews
- Routes to market
- Customer audience size
- Potential price-points
- Estimated margins
- Distribution models
This ensured that Rapid Racking had tangible and validated data about each idea.