Nuaire Group are an award-winning manufacturer of air ventilation products. Traditionally, their products had been sold through resellers and online merchants. This had lead to reduced margins for the manufacturer.

Nuaire wanted to launch a disruptive new product idea to market, so BEAF worked with them to hone the idea and validate it through research, to identify whether the idea fulfilled a customer need.

We delivered in-depth reports on metrics such as:

• Customer types and audience profiles
• Routes to market
• Viable distribution models
• Competitor analysis
• Feasible price points

This insight allowed Nuaire to refine the idea, assess likely price points, market size and customer demand – before committing any spend to manufacturing the product.

In parallel – BEAF also delivered an eCommerce website for Nuaire, allowing the manufacturer to retail their current products directly to the public. A targeted online marketing campaign then funnelled visitors to purchase the products direct from Nuaire.

The market research has led to the creation of a family of products which are set to revolutionise the air-care market.

The direct result of launching an eCommerce website was a greater margin on sale of goods and the benefits of maintaining a direct relationship with the end-consumer.

The site has also achieved record month-on-month sales and has greatly increased brand and product awareness.