Nuaire wanted to launch a disruptive new product idea to market, so BEAF worked with them to hone the idea and validate it through research, to identify whether the idea fulfilled a customer need.
We delivered in-depth reports on metrics such as:
- Customer types and audience profiles
- Routes to market
- Viable distribution models
- Competitor analysis
- Feasible price points
This insight allowed Nuaire to refine the idea, assess likely price points, market size and customer demand – before committing any spend to manufacturing the product.
In parallel – BEAF also delivered an eCommerce website for Nuaire, allowing the manufacturer to retail their current products directly to the public. A targeted online marketing campaign then funnelled visitors to purchase the products direct from Nuaire.