The end product was of such high-quality and delivered such a tangible benefit to the athletes, that the Team Sky cycling team wore the garments through their own volition. Which demonstrates that a great product, when placed in front of the right people, sells itself.
Once BEAF had delivered some credibility around the newly-designed Sigvaris Sports brand and product, we approached the biggest retailers in cycling and sportswear with newly-designed retail packs.
Within three months BEAF had secured Sigvaris the biggest cycling and sports retailers in the country with 12-month forward orders.
It took just six months to deliver the product from idea to market.